The Gallery’s Māori Advisory Group, Haerewa, was established in 1994.
‘Haerewa’ translates as the ‘first cut’ of the tā moko (tattoo) artist, symbolising the group with cutting-edge activities.
Comprising pre-eminent Māori artists, academics and cultural figures, Haerewa is a voice for Māori artists and Māori art. The group provides cultural advice to the Gallery, helping to raise the profile of Māori in the Gallery and to foster an environment that welcomes and inspires Māori.
For the last two decades, Haerewa has shaped the Gallery’s development. Its members have been instrumental in the establishment of the role of Curator, Māori Art (Ngahiraka Mason for twenty years until 2015; Nigel Borell 2015–2020, and now held by Nathan Pōhio). They also served as esteemed kaumātua (the late Arnold Manaaki Wilson, Fred Graham CNZM, and the late Dr. Patu Hohepa KNZM) and kuia (foundation chair, Elizabeth Ellis CNZM, Mere Harrison Lodge); and have provided support for major exhibitions of Māori art, including Korurangi (1995), Goldie (1997), Hotere (1998), Pūrangiaho: Seeing Clearly (2001), Te Hei Tiki (2005), Turuki Turuki! Paneke Paneke! (2008), Modern Māori (2011), Five Māori Painters (2014), The Māori Portraits: Gottfried Lindauer’s New Zealand (2016), Adorned Histories (2016), Radical Beginnings (2018), Wi Taepa: Retrospective (2018), Living Portraits: Mata Raurangi (2019) and Toi Tū Toi Ora: Contemporary Māori Art (2020).
In January 2025, Haerewa and the Gallery reaffirmed their partnership agreement for 2025 to 2028, strengthening their shared commitment to advancing Māori art, empowering Māori artists, and ensuring a culturally safe and inclusive space at the Gallery.
Following a motion from the Chair, and supported by Haerewa members at the hui in March 2025, the role of Amorangi was established for long-serving Haerewa members, with Sir Haare Williams accepting the inaugural appointment. In this esteemed role, he will provide high-level guidance and oversight, offering his wisdom, focus, and care to support Haerewa members as they uphold their responsibilities to Māori artists and the arts with mana and integrity, ensuring a legacy that enriches both today’s generations and those of our mokopuna’s mokopuna.
Three artworks commissioned from Arnold Manaaki Wilson with Anthony Wilson, Fred Graham, and Lonnie Hutchinson, stand at the Gallery's key thresholds. Former Haerewa member Bernard Makoare contributed as a design consultant during the Gallery’s redevelopment, shaping the ‘Māori dimension’ of the new building.
Haerewa has represented the Gallery and Māori art internationally. In 2014, members of Haerewa travelled to Berlin, Germany, for the opening of Gottfried Lindauer: The Māori Portraits at Alte Nationalgalerie. In May 2015, representatives travelled to Pilsen, Czech Republic, for the exhibition Gottfried Lindauer: Pilsen Painter of the New Zealand Māori at the Gallery of West Bohemia. The opening ceremony was a traditional kawe mate, the return of the spirit of the deceased to the homeland, in this case Lindauer to his birthplace of Pilsen. In 2017, Haerewa travelled to the de Young Museum, San Francisco, USA, with The Māori Portraits: Gottfried Lindauer’s New Zealand.
Chaired by Elizabeth Ellis, CNZM, from its inception in 1994 until 2021, Haerewa is now chaired by Dr. Valance Smith.